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    WhiteWater’s Endless Surf bringing the waves to surfing enthusiasts – Pool & Spa Marketing


    WhiteWater recently launched its latest technology, Endless Surf, to the surfing community. Featuring powerful, efficient, and customizable waves, this inland surf pool technology is backed by of the company’s expertise in aquatic engineering and experience design.

    While surfing is now a mainstream consumer aspiration, few have regular access to ocean waves.

    Enter inland surfing, which frees surfers from the whims of Mother Nature and proximity to the coast by providing simulated surf.

    WhiteWater recently launched its latest technology, Endless Surf, to the surfing community. Featuring powerful, efficient, and customizable waves, this inland surf pool technology is backed by of the company’s expertise in aquatic engineering and experience design.

    “With Endless Surf, we introduce the next generation of surf pool technology. Our goal is to make the world’s best simulated wave, creating an authentic surf experience that enables tens of thousands to discover the thrill of surfing for the first time,” said WhiteWater CEO Geoff Chutter. “Our reliable pneumatic technology creates endless rolling sets, designed for operational success; being flexible, high capacity, and above all else, safe,” added the company’s chief business development officer Paul Chutter.

    Endless Surf features an organic, heart-shaped pool design which is scalable in size, with a width of up to 300 m (1000 ft) in a 2 ha (5 acre) pool and can provide up to a 26 second end-to-end ride. Proprietary programming gives the operator the control to change the wave pattern in real-time based on the session requirements and guests in the pool.

    Further, Endless Surf can run multiple wave types at one time so beginners, intermediates, and experts can surf alongside each other, providing huge operational flexibility.